In the locksmith industry, it’s vital to have a robust digital marketing strategy to attract new customers and maintain a steady flow of calls. Without one, your locksmithing business could be missing out on significant revenue. A few key digital marketing techniques to focus on are local SEO, review sites, ads, networking, and locksmith link building. By implementing these tactics, you can turn leads into satisfied customers and build trust with your community.

Local SEO is a subset of search engine optimization that makes a website stand out organically for searches in a specific geographic area. This is especially important for locksmithing businesses, as people who need their services are often looking for them in a rush or during an emergency situation and need to find someone quickly.

In order to rank for local searches, your website needs to have the right content. This includes a home page that talks about your general locksmithing services, as well as inner pages that focus on specific search terms such as “commercial locksmith” or “locksmith near me”. These pages should also have the right metadata to make them appear more relevant for those searches.

The keywords that you use on your website need to be both accurate and competitive, meaning that they are frequently searched for by potential customers and have a high enough monthly search volume to be worthwhile. If you’re unsure of what keywords to target, consider using a keyword research tool to discover popular search terms that are relevant to your business. Once you’ve found the best keywords, include them in your website’s title tag, meta tags, and image alt text.

When creating content for your website, be sure to write for humans first and then optimize for search engines. This means that your content should be informative and engaging, not just stuffed with keywords. You can create interesting and informative content by writing blog posts, including eye-catching images of your work, or even creating short tutorial videos.

As an added bonus, social media platforms like Facebook, Twitter, and Instagram can be great arenas for displaying your locksmithing expertise and showing off your work. They can also be an excellent source of reviews, so make sure to monitor them regularly for new reviews and comments.

The final piece of the EAT algorithm is determined by the trustworthiness of your site. This is largely determined by the number and quality of inbound links from other websites. Each inbound link is a vote of confidence for your website, but it’s important to note that not all votes are created equal. A backlink from a reputable, trustworthy website that is relevant to your locksmithing business will be worth far more than a backlink from an unrelated site. To increase your trustworthiness, you should prioritize your off-page link building efforts by focusing on getting links from reputable, trustworthy sources.